Location, location, location: Does your business really need a local presence?

One of the best ways to grow your business is to attract customers from outside your immediate area. For many small businesses and startups, widening their geographic scope can seem like a faraway dream, especially in the early days. Acquiring customers in other areas is usually associated with opening new branches and hiring extra staff. But do you really need a local presence to make your business a success? We think there are three reasons why the answer to this question is probably no.

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